Get A Customized Last Name in Second Life

‘Second Life’ to begin selling real names: http://news.com.com/2061-10797_3-6125932.html

This reminds me of Pattern Recognition:http://www.librarything.com/work/118&book=4807867

Pattern Recognition is based in the future where everyone’s surname is the company where you work. Some of the character’s names are Hack Nike, Jennifer Government, etc. Now you can join the fray and take the last name of your favorite brand.

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