Finding a New Theme: What Makes a Company Work

It’s been a long time since I last wrote in my journal. Since July actually. I had an idea of what I would like to write about, which I hope means I post more frequently.

I would like to write about what I learn that makes a company run well (or not as may be the case). I have started a new job within Sony as the Senior Web Analyst and Online Marketing Specialist. The job is for Sony Style, which is the store of Sony, where you can buy many Sony products.

It is quite a small department compared to working for VAIO or another product group. It is nice that way because I can see pretty well many of the important decisions that are being made. Especially as I am in charge of web analytics it is my responsibility to help people find the information they need to make those decisions.

It is interesting to start to understand, for the first time really, what challenges a commerce web shop faces. It is also interesting to be able to clearly see what works and what doesn’t work.

The main topics that I want to write about are traffic acquisition, merchandising strategy, delivering on your promises, promotion, Google Adwords, site usability, html coding, etc.